WordPress pricing in 2024

WordPress is the ultimate Swiss Army knife of website builders. Whether you want to open an e-commerce business, build courses or start a blog, WordPress can help you create the website you need to get there. And it can be as simple or as sophisticated as you need it to be.

With five plans for small- and medium-sized businesses (SMBs) to choose from, there’s a flexibility to WordPress pricing that makes it accessible for every skill set, company size and business goal.

Let’s break down what each plan includes to help you determine the best fit for your budget.

What is WordPress?

WordPress.com is an online platform that serves as both a website builder and content management system. It offers a user-friendly interface equipped with a diverse range of customizable themes and over 50,000 plug-ins and add-ons. It also allows you to connect your website to other tools your business uses with integrations for Mailchimp, Google Analytics and more.

It’s a prime choice for bloggers and content creators interested in publishing and managing online content, e-commerce businesses looking to scale through the WooCommerce integration, and even web designers who can benefit from WordPress’ cost-effective hosting plans.

WordPress pricing plans

WordPress offers five pricing plans with the option to pay monthly or annually. From “Starter” to “Entrepreneur,” each plan has been designed — in name and function — to meet you where you’re at in your business journey.

Here’s a high-level overview of what you can expect in each plan:

WordPress pricing plans

*Prices reflect the monthly cost of plans when billed annually. The month-to-month cost may be higher for each plan.

Free plan

WordPress’ Free plan is not a trial. This plan never expires and you’re never required to upgrade. With unlimited pages and unrestricted bandwidth included, that’s a pretty great deal. However, there are significant limitations to what you can do.

Firstly, you won’t be able to create a custom domain name. Instead, you’ll be issued an address that includes the WordPress subdomain and your site name: for example, sitename.wordpress.com.

You also won’t be able to choose any premium themes for your website; you’ll be limited to WordPress’ basic templates. Additionally, WordPress will display ads on your site (and determine the location and content of those ads).

With a limited number of social shares to your social media accounts (30 shares) allowed from your website per month, no e-commerce functionality and no customer support options, the Free plan isn’t ideal for someone running or promoting a business. However, this plan includes over 70% of WordPress’ basic security and safety features, 60% of its performance boosters, and half of its available developer tools, so it’s still a reliable option for anyone who wants to showcase their offerings and doesn’t mind the less polished experience of a free website builder.

Starter plan

The Starter plan doesn’t differ much from the Free plan when it comes to allotted social shares, performance and security features, developer tools, and e-commerce features. However, this plan gets you a whole lot closer to a more polished and professional experience.

For example, Starter does allow you to choose a domain name, and WordPress offers the first year free as a promotion when you sign up for an annual plan. You’ll also have access to a select few premium themes. You won’t have your pick of WordPress’ entire library, but the platform does promise dozens of options. On top of that, you’ll receive an ad-free experience and have access to support via email.

This plan is a great option for someone looking to host a portfolio of their work, contribute to a blog, or maintain a general informational website about themselves or their business.

Explorer plan

The Explorer plan touts the same security, performance and developer capabilities as the plans that came before it. However, with this plan you unlock new potential to monetize your site and create a more personalized experience.

With Explorer, you not only have unlimited access to premium themes but also the ability to customize your colors and fonts, allowing you to introduce your unique branding to your site. On top of that, you’ll be able to host 4K videos.

We’re circling back to ads, but this time they benefit you. Explorer is the first plan that allows you to participate in the WordAds program. This program allows you to display ads on your site from a list of premium vendors and earn money with each impression the ads get.

Because your earnings are calculated based on impressions rather than clicks, the more visits your site gets, the more you earn. And you’ll be able to track those visits because this plan provides access to an analytics dashboard.

The Explorer plan also allows for unlimited social shares, so you can push as much content to your social platforms as you want. With Pay with PayPal enabled and a 4% transaction fee, this is the first tier that makes sense for someone looking to create a business out of their website — such as a content creator, social media influencer, or blogger providing high-quality content and paid add-ons.

Creator plan

The Creator plan is top of the line in website basics. You’ll enjoy all the performance boosters, availability options (like real-time backups), developer tools, and security and safety features WordPress has to offer. This tier also includes built-in site search to improve the navigability of your site.

On top of this, Creator is the first plan that allows access to WordPress’ vast library of plug-ins. Plug-ins are essentially apps that you can add throughout your website to create useful features without having to code. These include contact forms and social media share buttons.

Speaking of plug-ins, this is also the first tier that includes e-commerce support — such as store themes, unlimited products and a streamlined checkout. It’s important to note that these options are available only as plug-ins for this plan, and some of them cost extra. So, if you’re not super tech savvy or maintaining an army of plug-ins isn’t appealing, this might not be the best plan for you.

This plan does boast a lower transaction fee at 2%, which drops to 0% if you use the WooCommerce plug-in — the open-source e-commerce platform built for WordPress.

Creator is a great choice for growing businesses that don’t yet need robust e-commerce tools but are looking for full tech support and a seamless experience — for themselves and for site visitors.

Entrepreneur plan

The Entrepreneur plan includes everything, and we mean everything — unlimited access to all customization options, all the website maintenance features from the last plan, and all e-commerce tools without the hassle of installing and maintaining plug-ins.

You’ll be able to manage your inventory, feature unlimited products, send product availability notifications to customers and sell in over 60 countries. And you’ll benefit from a 0% transaction fee, whether or not you use the WooCommerce plug-in.

If you’re an e-commerce business with a steady customer base, this plan is a steal. At $540 per year, you could pay for it with your first transaction.

Add-ons and extra fees

Depending on the plan you choose, you may not find yourself wanting for many add-ons. But there are a few extra fees to consider when budgeting for WordPress:

  • Domain names: A custom domain name isn’t included in the price of your website plan and you’ll be billed annually for it on top of your plan subscription. A standard .com domain name will run you about $12 per year. However, every domain extension comes with its own price.
  • Plug-ins: Many of WordPress’ plug-ins are free to install; however, there are tons of premium plug-in options that come at an added cost. For example, WooCommerce has several premium plug-ins for everything from appointment booking at $21 per month to shipment tracking for $5 per month.
  • Professional Email service: If you’d like to set up an email address for your domain name, it’ll cost an extra $35 per year.
  • Plan upgrades: If you’ve chosen a plan with a limited amount of storage space, you can purchase a storage add-on. Additionally, if you choose a plan that has limited access to website themes, you can purchase an add-on for premium themes.
  • Custom CSS: If you go with the Free or Starter plans, you can purchase the ability to customize your site’s CSS (the coding language that helps you control how elements are displayed on a webpage).
  • Jetpack AI Assistant: If you need help with content generation, editing or translations, you have the option to invest in WordPress’ virtual editor.

Free trials and special offers

WordPress doesn’t offer a free trial of its premium plans. However, there are a few special discounts for paid add-ons:

  • One year free on a custom domain name: When you sign up for a custom domain name with one of WordPress’ premium plans, the first year is on WordPress. This deal only applies if the plan is billed annually. After the first year, the domain name will renew annually at the regular price.
  • Three free months of a business email: When you create a business email for your custom domain name, you won’t pay for the first three months. Afterward, it renews annually at $35 per year.
  • Affiliate program: When you sign up for this program and promote WordPress.com, Jetpack and WooCommerce to others, you can earn affiliate rewards for each person you refer.

WordPress pricing vs. competitors

Let’s look at how WordPress stacks up against three popular competitors. Of the three, Wix is the only one we reviewed that also offers a free plan. It’s worth noting that each competitor offers premium tiers with higher monthly rates than WordPress’ plans, and that their plans come with similar features.

However, these alternates do offer a few perks that WordPress doesn’t — including more flexible support options, larger storage capabilities and e-commerce features at more plan levels.

WordPress pricing vs. competitors

*All prices are for plans that are billed annually.

Read more:

Summary: Is WordPress worth the cost?

WordPress’ plans come at accessible price points that are quite competitive with other website builders on the market. The customization available via plug-ins is hard to beat, and the platform’s Free plan and special offers make it easy for anyone to get started. WordPress is worth a try if you’re a small-business owner, regardless of your skill level or needs.

Frequently asked questions (FAQs)

While it depends on what you want out of a website builder, WordPress can be as simple or as complex as you’d like it to be. Here are just a few of the features its website builder offers:

  • Premium templates with the option to customize
  • A drag-and-drop editor
  • Advanced design tools
  • Free and premium plug-ins, such as contact forms and social media integrations

All-inclusive managed hosting is available with all WordPress plans, meaning the platform takes care of every technical aspect required to host your site.

WordPress doesn’t offer discounted pricing to students. For anyone on a budget, the Free plan has no expiration date and offers the option to upgrade at any time with a 14-day refund policy on annual plans.

WordPress offers a ton of e-commerce options for businesses with its Creator and Entrepreneur plans. However, plug-ins are required for most e-commerce features with the Creator plan, sometimes at an added cost. If you’d prefer a more turnkey e-commerce option for a lower price, you might want to consider one of WordPress’ competitors, like Shopify.